WWWengine Platform

WWWengine Platform Overview

Overview

The Infrastructure Republic WWWengine platform allows you to innovate your business, by providing an entire suite of infrastructure products - from getting customers online to running enterprises online.

Leverage the WWWengine platform in the cloud, to start offerring a growing range of products and services through your application marketplace:

  • basic utilities like Internet connectivity,
  • basic infrastructure products like domains, dns, website builder,
  • computing resources such as processing, storage, network,
  • security products such as identity management, access management, malware removal, application firewall,
  • backup solutions such as disaster recovery,
  • monitoring solutions for website, applications,
  • marketing products through search engines, social media,
  • customer experience improvement products like help desks, contact centers, and a lot others.

Partner with Infrastructure Republic to offer your own Products and services through our entire distribution channel.

Sales Automation Tools

Sales Automation Tools

The WWWengine platform allows your Sales Team to grow your business by selling to both Customers as well as ISPs (Infrastructure Service Providers). Your ISPs are your reseller channel. Our platform allows you to grow your business exponentially by creating a multi-tiered chain of ISPs. Each ISP gets their own ISP Control Panel and the complete suite of the WWWengine platform.

WWWengine Platform Overview

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Order Provisioning Automation

Market is your private-labelled, responsive application marketplace. Use your Market to easily sell products to Customers, run promotions, attract affiliates and signup new ISPs. You can easily brand and customize your Market using any of the pre-built themes or by individually specifying each color.

With the WWWengine platform your Sales Team also get innovative features to promote repeat business:

  • Receive payments through credit card gateways and other offliine means: Choose from one of the several credit card gateways to receive funds online. We have added a wide selection of gateways that support recurring billing to ensure that you can automate fund collection from your channels. With the ability of presenting offline payment instructions for wire, bank transfer, check, draft, you can further ensure that your Customers and ISPs have several options of paying you.
  • Auto-Refill Funds: With this feature turned on, each time your Customers, ISPs debit balance reaches a threshold, the WWWengine platform will automatically top-up their account. Your Customer, ISP need to simply select one of your recurring billing supported credit card gateways and allow their credit card to be auto-debited when their funds drops below a threshold. Your Customers and ISPs will never have to wait to process their orders, if their account runs out of funds.
  • Auto-Renew Orders: By promoting the benefits of turning on the auto-renew feature for orders, your Sales Team can ensure a high renewal rate. When your Customers turn on this feature, their credit card details are securely saved at the credit card gateway itself. Just before an order expires the WWWengine platform connects with the credit card gateway, deducts your renewal charge and renews the order.
  • Responsive E-mails: Your Sales Team does not have to manually keep track of renewals and contact Customers. The WWWengine Platform automatically sends responsive HTML emails based on criteria such as currently running promotions, Sales Force Automation relationships, cart abandonment, renewal reminders.
WWWengine Platform Overview

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Build Relationships with Clients

Empower your Sales Team with tools to track their sales pipeline and improve the customer experience.

  • With the WWWengine Sales Force Automation Tools, your Sales Team gets to build relationships with visitors to your website by helping them convert from Signups to Leads, qualifying them as Marketing Qualified Leads, ensure that they convert into a Client and nurture the relationship to help them stay on your platform as an Evangelist.
  • Automate assigning of your Sales Team members as Account Managers for Customers, ISPs, to nurture your relationship with your clients.
  • Ensure that your Sales Team is motivated and delivering, by tracking their performance on the Sales Leader Board.
Extend the WWWengine Platform

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Extend the WWWengine Platform

  • Content Management System Plugins: If you have an existing website that you have optimized for search engines and are using a popular CMS like Wordpress, Joomla, then you may use our ready-made plugins to easily accept Orders.
  • Addons for other Billing Software: If you are presently using any of the popular Billing software like WHMCS, AWBS, Blesta, HostBill, then you can simply use the InfrastructureRepublic Registrar Addon pre-integrated API module.
  • API: Use our REST API to fully integrate your website with the Products in your account on the WWWengine platform.

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Marketing Automation Tools

Marketing Automation Tools to attract Traffic

Through your Market - application marketplace, your Marketing Team gets to provide a rich and responsive experience to your customers. Your Marketing Team will enjoy using features such as:

  • ability to easily apply color and design layout themes,
  • modifying the Head section,
  • choosing which Products are displayed and featured,
  • displaying prices in more than one Selling currency
  • modifying the Footer section.

Your Market allows your Marketing Team to display leadership in products, content marketing, user experience through over 25 pages of high impact content. Reaching to and engaging a large audience is easily possible through:

  • Responsive website: Your Market will automatically resize itself to provide the same rich experience on any device. This ensures display consistency on any screen-size.
  • Head Meta Tags and Page Visual hierarchy: Your Market content follows a clear display hierarchy. This ensures content clarity for both users and search engines. Your Marketing Team can easily customize individual Market page Titles, Heading 1, Heading 2, Keywords, Description to ensure that your pages rank better on search engines.
  • Alternate Text for images: All images on your Market display alternative text. This ensures that your customers are able to understand what the image contains in the event the image is not visible due to slow connection. This also helps optimizing your Market for search engines.
  • Google Rich Snippet integration: Your Market is a marketplace for web infrastructure applications. The Rich Snippets integration allows Google to automatically display a better description of the Products that you are selling, in the search results page.
  • Open Graph integration: Your Market automatically uses Facebook's Open Graph Protocol. This allows your Marketing Team the opportunity to ensure that your Market is easily discoverable and optimized for display on social media websites, such as Facebook, Twitter, Pinterest , LinkedIN.
  • Social Media Follow: Get your Marketing Team to fill your social handles in your profile and your Market will automatically start displaying social media logos that users can click to connect and follow your brand.
  • Social Sharing: Your Market allows your sales prospects to increase considerably by allowing customers an opportunity too share their purchases, ongoing promotions with their circle of friends.
  • Sitemap generation: All changes made to your Market branding get updated automatically in your sitemap. Share your /sitemap.xml file with search engines to easily get your Market content indexed.
  • Google Maps integration: Establish credibility for your business by allowing clients to identify and discover your business address on Google Maps.
  • Link your Blog: Get your Marketing Team to specify your Blog URL in your Control Panel to boost your inbound marketing efforts. Encourage your Marketing Team to share your Market content, promotions, social media links on your blog to create inbound links to your Market. As you add new content and promote your blog, your Market will automatically start improving it's ranking on search engines.
Convert Visitors to Sales

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Convert Visitors to Sales

Promotion Engine: Let your Marketing Team use the WWWengine Promotion Engine to increase your sales volumes and grow your business, by setting innovative Promotions for your Customers and ISPs. The Promotion Engine allows you to engage your clients with:

  • individual Product promotions,
  • cross-sell and up-sell opportunities through Product Bundles,
  • ability to offer promotions to clients on various Sales Force Automation status,
  • incentives to add more funds in their accounts

Affiliate Engine: Get your Marketing Team to incentivize clients to refer friends, new clients to your Market and earn money from your brand. Using the WWWengine Affiliate Engine, you can allow your Customers and ISPs to earn more revenue by promoting sales through your Market.

Share Business Insights: Infrastructure Republic provides your Marketing Team with infographics, promotion videos, reports, whitepapers, that we encourage you to share through email and your social media channels. Your Market automatically displays these to instigate your ISPs to download these files, upload/share them and drive traffic to their own Market.

Attract Repeat Business

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Attract Repeat Business

Segmented Profile Data: With the WWWengine Platform, your Marketing Team gets to unlock a wealth of rich user information. This information provides you a deeper insight into your product users, which in-turn allows you to connect with them better:

  • whether your users want to be contacted on their home or work phone,
  • the mobile/cellphone number and the type of phone they use,
  • their Birth Date,
  • their Social media profiles,
  • the amount of time they have spent using the platform and individual products.

Sales Force Automation: The WWWengine platform automatically segments users, depending upon the amount of time they have spent using the platform and individual products. The Sales Force Automation Relationship status is the indication of this. It allows you track how your marketing efforts are paying off.

Responsive Emails: The WWWengine platform sends rich, fluid emails that automatically adjust to any desktop and mobile device. This ensures that your clients can interact with the emails from any device and have the same user experience.

Up-sell and Cross-sell Opportunities: WWWengine automatically identifies opportunities to up-sell and cross-sell products to clients based on their present purchases, running promotions, Sales Force Automation Relationship status and engages them through emails to ensure that they continue purchasing through your brand. This translates to more sales with less marketing efforts from your Marketing Team.

Analyzing Business for Continuous Improvement

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Analyzing Business for Continuous Improvement

Reports: Your Control Panel dashboard provides you a snapshot of your business. You also get detailed Reports that you can analyze using your favorite spreadsheet software like Microsoft Excel.

Business Intelligence Reports: Apart from the standard reports, you can use the Sales Force Automation Tool to provide your Marketing Team with greater insight into your business:

  • Life Time Value (LTV)
  • Client Acquisition Cost (CAC)
  • Marketing % of Client Acquisitions Cost
  • Ratio of Client Lifetime Value to CAC
  • Time to Payback CAC
  • Marketing Originated Client %
  • Marketing Influenced Client %

Google Analytics integration: The WWWengine Platform is well suited for integration with Google's Universal Analytics to track website visitors to your Market. We have made tracking link attribution better, by ensuring that links from the menu in the body include reference to Top_Nav, while those from the footer refer Bottom_Nav.

Google Ecommerce Conversion tracking: Your Marketing Team will appreciate using Google Universal Analytics even more as they will automatically be able to track your sales and revenue conversions from your Market, within your Google Analytics account.

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Billing Automation Tools

Billing Automation Tools

  • Unpaid Order Cancellation: Ensures that orders that are not paid until 15 days get automatically cancelled.
  • Unpaid Invoice, Debit Note Payment Reminder: The WWWengine platform automatically sends email reminders on your behalf to your Customers and ISPs, to remind them to pay for due Invoices, Debit Notes.
  • Multiple Gateways: Accept online payment through the most popular credit card gateways.
  • Risk Mitigation: Set appropriate Gateway Access Levels to reduce chances of online fraud.
  • Offline Payment options: Display your cash, check, bank, wire transfer details to your Customers, ISPs in your Market and within the Control Panels.
Finance Automation Tools

Finance Automation Tools

  • Pricing Tiers: Differentiate ISPs from Customers, by creating pricing tiers. Create multiple pricing tiers to provide lower pricing for ISPs that do more business.
  • Products Pricing: Quickly set selling prices for Products by specifying your profit percentage.
  • Multiple Selling Currencies: Display prices on your Market in multiple selling currencies and allow Customers and ISPs to set one as their default. Simply set prices in only your default selling currency and let it automatically apply to all your currencies. Moreover, we check over a hundred governments, banks, institutional investors to keep these rates updated daily, so you can be assured that fluctuations are well managed.
  • Manage your Accounting: Use Invoices, Debit Notes, Receipts and Credit Notes to easily manage your accounting with clients. Each Customer, ISP maintains a Debit Account balance with their ISP. Each time an order is purchased, funds get deducted from their Debit Account balance.

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Support Automation Tools for all users

Support Automation Tools for all users

  • Product and Features documentation: To ensure a better customer experience, relevant interface instructions are mentioned within the interfaces itself, within neat blue color information boxes. This ensures users don't have to lookup documentation prior to using interfaces.
  • Interface Tours: Built into all interfaces header bar, is a tour to assist the user to navigate better.
  • Interface and Order search: No need to remember long paths. Navigation within all interfaces is enhanced with a Search box on the top-left. Simply start typing the name of an interface and click a result to reach that interface.
  • Consistent Navigation: The left menu is the primary navigation in Control Panels and Market. Apart from this is a breadcrumb navigation on top of the page, guiding users through deeper page navigation. Besides a well-laid out footer menu in the Market acts as a sitemap for your website.
  • Notifications: Announcements and alerts can be set for both Customers and ISPs and their viewing restricted to the Control Panel, Market. Clicking the icon on the header bar makes this information available.
  • Help Videos: Customer experience improves a notch further with Products, Control Panels and other How-To Help videos. We have these videos prepared for you and recommend you download these, upload them to your YouTube Channel and share them with your Customers and ISPs through Facebook, Twitter and Google+.
  • SSL protection for Control Panels, Market: Sensitive information in your Control Panels and Market are always sent over 256-bit SSL encryption. Choose between the WWWengine.net SSL certificates or provide us your own GlobalSign Wildcard SSL certificates.
  • Two Factor Authentication: When you activate Two Factor authentication or One-Time Password for your Customers and ISPs, you enable another layer of security for all Control Panels. This security fail-safe ensures login can only occur after the password received on the cellphone has been verified by the platform.
Support Automation Tools for You and your ISPs

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Support Automation Tools for You and your ISPs

  • Account Setup Wizard: With the Account Setup Wizard, both you and your ISPs will always be aware of the various features in the Control Panel and how to reach them.
  • Company Users: Ensure that Billing, Sales and Support Teams use their own individual Control Panel, instead of using the ISP Control Panel. You can set different access settings for each type of Company User to control their permissions.
  • Restrict Control Panel access through IP Whitelisting: Ensure security of your account through the WWWengine IP Whitelisting feature.
  • Fraud Mitigation: Prevent financial loss by blocking fraudulent Customer and ISP signups by blacklisting by Name, Contact Details, Email Address, Country and IP Addresses.
  • Abuse Management: Our Abuse Management Tool allows your Abuse Team to initiate, track and resolve abuse complaints for each domain, belonging to either your Customers or your ISPs Customers.
  • Mail Log: Prioritize client service by ensuring guaranteed mail delivery. Easily track mails sent, mail open rate and links clicked rate from your Control Panel. You may also preview and resend mails to ensure your clients are kept up-to-date with the latest.
  • Login History: Review your login history to see when you or your Company Users are logging into the Control Panel.
Support Automation Tools for your Customers and ISPs

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Support Automation Tools for your Customers and ISPs

  • Call-in Pin: Authenticate your Customers and ISPs over phone by letting them provide you a Call-in Pin number. This feature ensures that your Customers and ISPs account information is not accidentally reset or updated, by someone posing as them when contacting your Support Team.

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